Thursday, May 15, 2008

The Price of Eggs


A couple of weeks ago, on the evening television news, there was a story about egg farmers. Some of them hit the streets of Tokyo, giving out cartons of eggs to consumers as they walked along their way. A carton of ten eggs (the standard size here) was offered to each person along with a sincere apology, informing everyone that soon the price of eggs would be going up. The farmers were asking for the customers' understanding. It seems the farmers were enduring great losses because of the recent increase in the costs of feed and transportation and would have to increase the cost of a carton of eggs for the first time SINCE 1975! The current cost at the time of this story was actually 2 yen LESS per carton than in 1975. Most interviewees gave reserved understanding.

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